Tri-Cities KY Main Street

Organization Team

Goal: Help provide direction and increase involvement in the program

Objectives:

• Support director in managing administrative aspects of program

• Improve all channels of communication

• Stabilize and increase membership

• Establish better overall community involvement

• Revive and support committees to function more efficiently

Promotion & Events Team

Goal: Create excitement downtown and promote an enticing image to attract shoppers, investors, and visitors

Objectives:

• Develop a new logo and brand guidelines to market a positive image of downtown’s strengths and assets

• Promote use of new website as business directory, event calendar, historic/cultural education

• Implement social media strategies to increase downtown engagement

• Develop and promote activities and events to attract people downtown and encourage more local shopping

Design Team

Goal: Encourage visual improvements in downtown’s physical appearance while preserving its heritage and historic character

Objectives:

• Work with other local entities to advance realistic capital projects that improve downtown’s physical appearance

• Encourage and support low-cost streetscape improvements, including landscaping, signage, facades, window displays, etc.

• Enhance public awareness and appreciation of downtown’s historic character and heritage

Economic Vitality Team

Goal: Work with existing businesses, property owners, and partners to strengthen and broaden the local economic base

Objectives:

• Oversee development and execution of grant funding opportunities

• Identify other planning strategies for downtown economic development